Of course, we wish the French rugby team all the best, including becoming world champion! In that same theme, the eco-organization Citeo also believes that France can be the world champions of... recycling! FYI, in France alone, 300,000 tonnes of packaging are consumed outside the home each year, particularly at sporting events. As an official member of France 2023 World Cup, Citeo has supported stakeholders in the field in deploying sorting solutions throughout the spectator journey. It has also redoubled its efforts in raising public awareness of sorting in all the host cities of the event. The 9 host stadiums of the World Cup are now equipped with recycling bins, supported by nomadic teams and a new communication campaign, which highlights two “Ovalie” champions Antoine Dupont and Corentin Le Guen, is active in all cities. These equiments, which may continue after the Rugby World Cup, are in line with the ‘out-of-home collection’ in France, mandatory from January 1st, 2025 (AGEC law). They also complement the public ‘welcome’ routes for which recycling will be present such as in airports, train stations, metro stations, fan zones and stadiums. The rugby fan who goes to the stadium will be able to recycle all throughout his journey.
Published on 28/09/2023