Our News - Economie circulaire

The U.S.A. achieved a high paper recycling success rate in 2021

According to the American Forest & Paper Association (AF&PA), 68% of all paper consumed in the United States was recycled in 2021. The report also shows that the recycling rate for older corrugated cardboard (OCC) containers increased significantly to 91.4% in 2021 (compared to 88.8% in 2020). This is a good balance sheet that leads experts to say that paper recycling is stronger than ever. The report also shows that nearly $5 billion is being invested in projects from 2019 to 2024 to recycle about 8 million additional tonnes of recovered fibre.


Published on 16/06/2022

Voith Paper Launches ‘Papermaking for Life’ Sustainability Program

In line with the objectives of the Paris Agreement, paper manufacturers around the world are facing the urgent challenge of producing more sustainably. A globally active technology company, Voith Paper needs to play a leading role in achieving these objectives along with providing customers  the best possible support on the way to more sustainable and efficient paper production. The company has launched the ‘Papermaking for Life’ program that has an ambitious target for 2030: 100% CO2-neutral paper production. Voith Paper is also looking for technologies for a brand new paper manufacturing process that reduces freshwater consumption by 90%.  Already by tapping into new streams of recycled fibres, the recycling rate in paper production can be increased to 90%. Voith Paper also has standards for fibre consumption. For example, customers can save 10-15% fibre using the BlueLine pulp preparation system. They are committed to strengthening the contribution of fibre-based packaging in a circular economy, notably by being a member of the 4evergreen Alliance. The goal of this partnership is to increase the recycling rate of paper to more than 90% by 2030 through new recycling channels.


Published on 02/06/2022

Greenwashing now has a legally binding framework

Thanks to Two Sides and its lawsuit against greenwashing, more than 880 companies and organizations have removed misleading environmental claims (including “Zero Paper for the Environment!” or “Save Trees, Use an Electronic Invoice!”).  Given the considerable scope of some of these organizations, this step is vital for the industry. These unfounded claims have a negative impact on consumer perception of paper and threaten a sector that employs 1,096,000 people in more than 115,700 companies in the European Union.  Little by little, public authorities are also taking legal measures against greenwashing. Recently, the Climate Law has strengthened the deceptive marketing practices by adding article L. 121-2 of the Consumer Code the cases concerning "the scope of the advertiser’s commitments, particularly in environmental matters." This offense is punishable by two years in prison and comes with a fine of 300,000 euros. The penalty may be increased to 10% of annual turnover or 50% of advertising expenses incurred. This rate can be increased to 80% if the allegations made are environmental (L.132-2 of the Consumer Code). It should also be noted that the AGEC Act has introduced in the Environmental Code that itis forbidden to include on a product or package the words "biodegradable", "environmentally friendly" or anything similar. This is to avoid vague, general, or unfounded claims. Finally, neutrality and carbon offsetting that are to be made available to the consumer are specifically listed.


Published on 02/06/2022

Minimum re-use rate of packaging must increase

In accordance with art.67 of the AGEC law set on February 10th, 2020 in the fight against waste and the circular economy, Decree #2022-507  has set the targets for packaging reuse: 5% in 2023 and 10% in 2027 (on this scale but in proportion to the annual turnover).

The Order defines “re-used or reused packaging” as at least a second use for a use of the same nature as the one for which it was designed, and the re-use or re-use of which is organized by or on behalf of the producer. A package that is used for at least a second time at the point of sale for bulk sale, or at home if it is a refill device arranged by the producer, is deemed to be reused.

The producers concerned will be able to form a group structure or rely on their eco-organization.

The decree also sets out the fines incurred (3rd or 5th class) in case of non-compliance with the obligations


Published on 28/04/2022

Russian and Belarusian timber now banned from PEFC and FSC certification

The war in Ukraine continues to produce collateral damage in the sector. The PEFC International board of directors has determined that all wood from Russia and Belarus is “conflict wood” and therefore can no longer be used in PEFC certified products. The clarification that wood from Russia and Belarus is to be considered ‘conflict wood’ was made at an important board meeting. This status will be valid for six months. PEFC will publish further guidelines in the coming days. The same is true of FSC: the Board of Directors of FSC International  agreed to suspend, in Russia and Belarus, all certificates of companies carrying out commercial transactions and block any controlled timber supply from these two countries. This means that wood and forest products from Russia and Belarus cannot be used in FSC-certified products or sold as FSC-certified anywhere in the world as long as the armed conflict continues.


Published on 25/03/2022

New CNE publication on packaging and environment

In February 2022, the CNE (French National Packaging Organisation) published a report called “Packaging and Environmental Impact: Facts & Figures.” This report provides an analysis of the practices and methodologies of environmental impact studies: What impacts are being studied? How? Using which standards? How are they measured? It also shows how these particular impacts are put into perspective for example, in terms of food waste reduction and how useful they can be. www.conseil-emballage.org


Published on 25/03/2022

It’s official: board can be recycled 25 times!

Pro Carton, the European association of carton board and paperboard manufacturers, highlighted the results of a study carried out by the Graz University of Technology in Austria on the recyclability of fibre-based packaging materials. They can be recycled more than 25 times with minimal or no integrity loss. Winfried Muehling, Pro Carton’s Managing Director, said, “ The results decisively put an end to the misconception that fibre-based packaging can only be recycled four to seven times before it loses its integrity. This study highlights that paper and cardboard fibres are much more durable than previously thought.” The study by UT Graz thus underlines the vital contribution of board to the circular economy and the role it can play in improving companies and brands sustainability practices. The current European recycling rate for paper and paperboard packaging is 84.2%. The European paper industry has set a target of a recycling rate of 90% by 2030.


Published on 17/02/2022
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